Jiǔ hǎo, rén zì lái.

酒好, 人自來。

Lit [If the] wine is good, people [will] come as a matter of course.

Fig Goods of quality or people of ability will attract notice without promotion. “Good wine needs no bush.” “If a man builds a better mouse trap, the world will beat a path to his door.”

Note [See also hǎo huò wúxū and hǎo jiǔ bùpà and hǎo jiǔ bùyòng above.]