Hǎo huò wúxū zhāolái; (hǎo jiǔ bùyòng guà zhāopái).

好貨無須招徠, (好酒不用掛招牌)。

Lit Goods of fine quality have no need [of promotion to] attract [customers, (and] good wine does not need to hang [out a] sign).

Fig High quality goods and people of talent need no promotion. “Good wine needs no bush.”

Note [The two parts of this rhymed couplet are often used separately with the same meaning; see also hǎo jiǔ bùyòng and jiǔ hǎo, rén zì lái below.]

Topics couplet PROMOTION QUALITY rhyme