对企业营销活动方针、目标、战略等进行的总体设计和安排marketing planning

• “搭车”产品的成功与否，重在营销策划。

  The success or failure of products that jump on a bandwagon is mainly down to marketing planning.

• 严厉查处利用营销策划等方式对商品进行虚假宣传的误导行为。

  Harshly investigate and punish the misleading behaviour of using methods such as marketing planning to promote products in an untrue manner.