| 释义 |
特许经营tèxǔ jīngyíng一种企业经营方式。拥有先进经营管理经验和名牌产品、特色服务或专利等优异条件的企业,用契约形式特许其他独立的企业使用自己的商标、店名和经营模式进行经营,并收取使用费。{franchise; right to market a product under its trademark or provide a service in its name oft. exclusively for a specified area, as granted by a manufacturer or company with advanced management experience and famous brand products, excellent service or patent in the form of a contract and for a fee} |