【理】freezing point

喻指没有引起人们重视的事物something in low demand or having little popularity

• “冰点”题材也需要有心人来发掘和“炒作”。

  Unpopular topics must be unearthed and "hyped" by determined people.

• 去年受调控影响，市场跌入冰点，不少企业甚至几个月不拿地。

  Because of the effect of regulations last year, the market dropped to freezing point and many companies did not take hold of any land for several months.