一种短期促销方式，为鼓励消费者尽快购买商品，促进销售量所采取的各种营销活动的总称sales promotion

• 在经销商那里，这种概念上的“模糊”甚至影响到营业推广策略的制定与实施。

  In dealerships, this kind of conceptual vagueness has even influenced the formulation and implementation of sales promotion strategy.

• 促销策略包括：人员推销、广告、营业推广、公共关系。

  Promotions strategies include: employee sales, advertising, sales promotions, and PR.