【理】thermal effect

指因某种因素而被广受关注或起到超常的作用used to describe something which gains widespread attention or have a greater influence than normal

• 冰雪旅游资源开发使寒冷的冰雪产生了“热效应”。

  The development of tourism resources in snowy climates is hotting up tourism in the ice and snow.

• 往年临近新年才出现的电影市场热效应被提前了一个月。

  The most popular time of the film market, which appeared as the New Year was approaching in recent years, came a month earlier.