一种由广告人创意设计但未投入生产的商品concept product

• 北京将首次拍卖概念商品——“痛苦牌啤酒”。

  In Beijing, "Pain Brand Beer", a concept product, will be auctioned for the first time.

• 一些精明的商家以QQ为主题悄然推出概念商品。

  Some clever businesspeople have quietly introduced QQ-themed concept products.