泛指有某些共同特点的一群人group

• 本届政府制订的目标加强了各个族群的凝聚力。

  The aims formulated by this government have enhanced the cohesiveness of all groups.

• 针对不同的消费族群采取不同的措施，吸引他们在当地消费。

  Take different measures targeted at different consumer groups to attract them to spend money locally.