商家制造的吸引消费的亮点selling point

• 所谓浮华的表现是，炫耀现代都市奇观，以“情场”加“商战”为卖点。

  The so-called flashy performance is to show off the wonders of the modern city, with the 'arena of love' and the 'trade war' as the selling points.

• 羽绒服销售按常规是11月中旬开始启动，商家认为只有这时才有卖点。

  As customary, sales of down jackets begin in the middle of November. Business people believe that it is only at this time that there are sales.