| 释义 |
软广告ruǎnguǎnggào指通过广播、影视节目、报刊等用间接的形式(如情节、对话、道具、新闻报道等)对某种商品所作的宣传(区别于‘硬广告’{as distinguished from ‘hard advertisement’})。{soft advertisement; promotion of a certain commodity by using an indirect form (such as scene, dialogue, stage property, news report, etc.) through radio broadcasts, films, TV programmes, newspapers, etc.} |